UOG wins four national awards for marketing and communications

UOG wins four national awards for marketing and communications

UOG wins four national awards for marketing and communications


2/4/2022

NAGC Blue Pencil Blue Gold Screen Awards Logo

The 91快播 is the recipient of four from the National Association of Government Communicators. The awards include first-place awards for the UOG Livestream Telethon for COVID-19 Relief held in April 2020 and the 91快播 Economic Impact Report as well as second-place awards for communication of its UOG Cares initiative and Para Hulo鈥 Strategic Plan. 

鈥淭hese projects demonstrated significant engagement with their target audiences and really showcase the creativity and skill of our UOG marketing team,鈥 said Jonas Macapinlac, chief marketing and communications officer. 鈥淲e鈥檙e honored to have the University of Guam recognized on a national stage and to have our work be what other state and federal government agencies look to for inspiration.鈥 

Listed as one of the 21 most coveted government leadership awards, the Blue Pencil and Gold Screen Awards program, through the not-for-profit organization of NAGC, recognizes excellence in government communication at all levels of government. 

The university鈥檚 four awards were among a total of 97 awards recognizing more than 50 agencies in the 2021 cycle. 

The winning projects for the 91快播 were:

  • UOG Livestream Telethon for COVID-19 Relief

    1st Place: Special Event
     

    A virtual event to quickly fundraise for medical gear in Guam at the onset of COVID-19 that featured video clips of various experts and entertainers bringing advice and encouragement to viewers. 
  • UOG Economic Impact Report

    1st Place: Technical or Statistical Report
    www.uog.edu/economic-impact

    A report commissioned and publicized by the university to substantiate the impact the 91快播 has in the local economy and job market. 
  • Para Hulo鈥 Strategic Plan Campaign

    2nd Place: Internal Communications
    www.uog.edu/parahulo 

    A communications campaign to package the university鈥檚 five-year strategic plan in an easy-to-reference format for the university and local communities. 
Photo of the UOG Para Hulo' Booklet
  • UOG Cares Initiative

    2nd Place: Educational or Promotional Campaign of Less Than $100K
     

    A campaign produced entirely in-house with no additional marketing costs to inform UOG students of the various forms of financial, academic, and health and wellness support available to help them stay the course toward their degree during the COVID-19 pandemic. 
Screenshot of the UOG Cares website

The 91快播 also recently won three Gold Awards from the Collegiate Advertising Awards and four 鈥淏est of鈥 awards from the Internet Advertising Competition of the Web Marketing Association 鈥 bringing 11 national awards to the island for marketing and communications in 2021.